Èidean Origins
Honoring Tradition, Creating with Purpose
Èidean is a family-led brand built on heritage, heart, and a belief in doing things differently. Our story began with a simple idea: to create timeless, beautifully made clothing that celebrate our roots and support a more sustainable future.
With deep roots in generations of craftsmanship, Èidean combines traditional values with thoughtful, modern design. Every garment reflects our deep respect for materials, the people who make them, and the families who wear them.
We believe in slow fashion, lasting quality, and creating clothing with meaning.
Our Tiaki Promise
At Èidean, we are committed to honoring the land and its creatures with the utmost respect and care. We vow to give back generously to those who sustain us, nurturing a cycle of mutual respect and responsibility. By choosing Èidean, you join us in creating a more equitable and responsible relationship with the world – where every garment tells a story of care, innovation, and respect for the environment.
We are proud to uphold the values of the Tiaki Promise, which honors the care and protection of the land, its people, and its creatures.
Our Journey
1920s
The Porteous family embarks on a journey to New Zealand from Galashiels, Scotland.
Foundations
1940s
George Porteous begins working at the Ross & Glendinning Mill.
A New Chapter
1950s
George marries Cora Pedlar and together they have 2 children, Stuart and Jane.
New Horizons
1980s
George is promoted to manager of the Bank Street Mill in Timaru.
Establishing Roots
1990s
Stuart moves to Houston where he meets his wife, Becky, and has two children, David and Travis.
Dreaming Big
2022
David pulls together a business plan, vendors, and manufacturers focusing on importing high-quality, ethically sourced goods from New Zealand.
A New Legacy
2024
Èidean is founded.
The Yarn
Ethical. Sustainable. Innovative.
Èidean garments begin with one of the most advanced natural fibers in the world. Sourced and spun in New Zealand, our yarn is created under strict environmental and ethical standards. Every stage of sourcing and production respects the animals, the land, and the skilled people involved.
We use globally certified, low-impact dyeing methods that conserve water, reduce energy consumption, and limit chemical runoff. Each fiber reflects our dedication to sustainability and intentional design.
The result is a breathable, high-performance yarn that feels soft on the skin and is gentle on the environment. This is the foundation of sustainable luxury.
The Garment
Crafted with Precision. Worn with Purpose.
At Èidean, we combine traditional values with modern technology using advanced 3D knitting. This technique eliminates fabric waste and allows for garments that are precise, comfortable, and made to last.
Each piece is produced in the United States, where ethical labor practices ensure fair wages and safe working conditions. Keeping production local helps us reduce our environmental footprint and stay closely connected to every step of the process.
Each garment reflects our belief that true luxury is built on care: for the craft, the community, and the planet.
